CHALLENGE
The Cadillac brand is synonymous with prestige, luxury and quality. The eyewear collection embraces this image with a range of high quality products that target success driven consumers living large and not afraid to flaunt it. We were hired to design a series of print ads along with copy writing made to capture the essence of their latest product line.
SOLUTION
“A vision driven by excellence,” was the leading brand slogan created to capture the proper mood of Cadillac Eyewear. An award winning NYC based product photographer was hired to shoot the collection. The print ads were then applied to carious online banner real estate.
RESULT
The print campaign proved successful across the nation. It is currently still in use across all brand platforms.